Oribe Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. For co-founders Daniel Kaner and Tevya Finger, it was time to create a pivot in the market, and the perfect collaborator was discovered in Oribe Canales. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care and hair products.

Today, Oribe hair care products are a best-selling, award-winning products and a brand that has sparked deep connections with its consumers thanks to high performance hair products.