A gentle, fortifying shampoo designed to cleanse the scalp, reduce hair breakage, and support stronger, healthier-looking hair without stripping or weighing it down.
Who This Is For
This shampoo is ideal if you:
- Experience hair fall due to breakage or weakened strands
- Have fine to normal, fragile or sensitized hair
- Notice hair snapping during brushing or washing
- Want a lightweight shampoo that strengthens without heaviness
- Are building a consistent anti-breakage routine
What It Does
Kérastase Genesis Bain Hydra-Fortifiant gently cleanses while reinforcing weakened hair fibre from the roots.
It helps:
- Remove impurities and excess oil without over-drying
- Reduce visible hair breakage caused by daily stress
- Strengthen hair fibre for improved resilience over time
- Create a healthier scalp environment for stronger-looking hair
Key Benefits
- Helps reduce the appearance of hair breakage
- Strengthens and fortifies weakened hair fibre
- Lightweight, balancing cleanse (no heaviness)
- Improves manageability and softness
- Suitable for fine to normal hair types
How to Use
- Apply to wet hair and scalp
- Massage gently to create a lather
- Rinse thoroughly
- Repeat if needed
Recommended frequency: every wash
Expected Results Timeline
- 1–2 weeks: cleaner, more balanced scalp feel
- 3–6 weeks: reduced breakage during washing and brushing
- 6+ weeks: stronger, more resilient-looking hair fibre
Professional Insight
This shampoo is commonly used in salon routines for clients with:
- Lightened or chemically treated hair
- Heat styling damage
- Seasonal shedding or fragility
It provides a foundation for strengthening treatments and works best as part of the full Genesis system.
Pair With
For best results, combine with:
- Fondant Renforcateur Conditioner
- Kérastase Genesis Anti-Hair Breakage Serum
- In-salon strengthening or scalp treatments
Who It Is NOT For
This product may not be suitable if you:
- Need a very rich, ultra-nourishing shampoo for coarse or very dry hair (consider a more hydrating line)
- Expect instant thickening after one wash
- Prefer heavy, oil-rich cleansing formulas
FAQs
Is this for hair loss or breakage?
It is formulated to support hair weakened by breakage and external stress.
Is it suitable for fine hair?
Yes, it is designed to be lightweight and balancing for fine to normal hair.
Will it dry out my scalp?
No, it is designed to cleanse gently without stripping natural moisture.
Can I use it with colour-treated hair?
Yes, it is suitable for colour-treated and sensitized hair.
