How to Build a Clean Beauty Haircare Routine

How to Build a Clean Beauty Haircare Routine

“Clean beauty” was created in response to the limited regulation of the beauty industry, by consumers and companies wanting to make a choice that was good both the environment and us.


Clean beauty products are those made without ingredients shown or suspected to harm human health.


Clean beauty is mindful of the environment, while natural beauty focuses more on the ingredients in products.


Clean beauty will always mean non-toxic, whereas products labeled “natural” may still include toxic chemicals among the natural ingredients. 


Clean-beauty products contain wholesome, nourishing ingredients; offer amazing light scents, textures, and experiences; oh, and work really well, too.


In recent years, the clean beauty movement has gained immense popularity, with people becoming more conscious about the ingredients they put on their skin and hair. 


Up to 60 percent of what you apply to your skin and hair makes its way into your bloodstream, so choosing safe products is an important decision you can make for your health.


Mostly, it refers to products that are made using natural or organic ingredients and do not contain harmful chemicals.


Therefore, building a clean beauty haircare routine is not only good for your health but also for the environment.


Let's find out what hair products are completely clean.


The Clean Beauty Shampoo

Iles Formula Shampoo Haute Performance


Iles Formula award winning signature Shampoo cleanses without stripping colour or drying the hair out.

Just one shampoo and you will immediately feel the bounce and luster in your hair. The reviews are Iles Formula's testimony.

Sulfate Free + Silicone Free + Parabens Free

Iles Formula Haute Performance Shampoo was created by selecting the most exclusive, high performing antioxidant-rich ingredients to work for all ages and hair types.

It immediately detangles + protects hair while providing manageability and a luscious silky texture.

This delicate formula cleanses without ever stripping colour or drying out your hair.

You will immediately feel the goodness of ILES FORMULA by the bounce and luster you’ll have after just one shampoo.

For the final touch, silk from Japan will nourish the hair resulting in sumptuous volume and body.


The Clean Beauty Conditioner 

Iles Formula Conditioner Haute Performance

 Iles Formula Conditioner Haute Performance Clean Beauty

The jewel of the ILES FORMULA haircare line is the CONDITIONER.

It is the raison d’être for the entire collection.

This paraben free formula instantly transforms damaged, straw like hair into sumptuous spun silk perfection.

Put to the test on today’s biggest celebrities and on the sets of prestigious directors and photographers - ILES FORMULA repairs and revitalizes even the most damaged hair instantly.

Knots and tangles slide away leaving hair beautifully healthy, with a delicate perfume of white flowers.

Silk from Japan create an immediate voluptuous effect on the hair.

The addition of high technology aids to instantly close down the hair cuticles to create a beautiful smooth surface.

Tucuma Palm and the seeds of the Macrobola Tree are sourced from the Amazon rain forest in Brazil, as well as 16 other propriety ingredients including Vitamin E and B5 for total hair rejuvenation.

Keratin / Brazilian Blow-out Safe - Parabens and Sulfates Free


The Clean Beauty Hair Serum

Iles Formula Finishing Serum Haute Performance


The ultimate protector for your hair that will never weigh your hair down.

Iles Formula award winning signature Finishing Serum is your go-to styling serum, protecting against heat, UV, humidity and colour fading.

Silicone Free and Parabens Free

There's no better way to protect ALL HAIR TYPES from environmental assaults than with Wendy’s Iles FINISHING SERUM.

Hand-picked, custom blended ingredients including vitamins, nut oils, silk, and ceramide, feed hair with nothing but goodness without ever weighing it down.

This paraben free formula creates a screen against UV rays, humidity and free radicals: strengthening hair + helping repair split ends + preventing colour fade.

Lightly scented with white flowers.

The Iles Formula Finishing Serum is a great favourite of freelance hairdressers on a professional photo or film shoot.

It's where most of Wendy’s huge celebrity following first experienced Iles Formula.

This formula has the power to transform dry, brittle hair to sumptuous silk just by blow drying it in to wet hair.

it has heat protection, UV and humidity protection, all without ever weighing the hair down.

It delivers a memory to the hair that changes form as you ask of it, and lastly it delivers the most expensive looking lustrous shine.


The Clean Beauty Curl Cream

Iles Formula Curl Revive Haute Performance

Iles Formula Curl Revive Clean Beauty

For all Curl + Textured Hair Types + Asian Extensions + Keratin Treated Hair.


Protective Styling (Heated Tools, UV, Colour Fade, Humidity)
Delivers a weightier, cashmere finish.
Can be applied to wet and dry hair.

Iles Formula’s supercharged styling serum delivers results.

Curls are defined and coarse straight hair becomes more manageable with a nourished texture during or after blowdrying.

Protects against Heat Damage + UV + Humidity and Colour from fading.

Formulated with raw, virgin, sustainably sourced ingredients, combined with science at the highest level, to give you the best that nature has to offer while keeping the hair healthy and protected.

Bespoke, allergen-free perfume of White Tea Flower.

Silicone Free + Parabens Free

Clean Beauty Haircare Routine on Curly Hair